Master of Arts in Professional Communication with a Digital Media Emphasis Online

Specialize your communication expertise in digital media to cultivate highly marketable skills for creating, managing and distributing digital content and design.

Apply by: 8/21/24

Start class: 8/28/24

Apply Now

Home / Degrees / Arts & Communication / Master Arts Professional Communication / Master of Arts in Professional Communication with a Digital Media Emphasis

Program Overview

Review details of your M.A. in Professional Communication – Digital Media online

Total Tuition: $13,500

Program Duration: As few as 12 months

Credit Hours: 36

Whether you are pursuing career advancement in content creation, graphic design or web development, this online Master of Arts in Professional Communication with a Digital Media Emphasis from SUU will strengthen your ability to convey powerful messaging across a wide array of technological tools. You will explore the intersection between communication and digital culture through 100 percent online coursework that analyzes visual literacy and application, the impact of pop culture and the strategic use of social media.

Plus, you can tailor this student-centered online digital media master’s in professional communication to align with your professional goals. From enrollment to graduation, you will have multiple opportunities to choose your desired research and project topics, elective courses and optional internship locations to ensure you acquire the industry-specific skills you need to progress in your field.

In the online professional communication digital media program, you will:

Gain proficiency in the creation of digital content and the analysis of digital messages
Develop skills in visual data analytics and visual branding
Improve your skills in writing for SEO, web and social media channels
Demonstrate best practices in content creation for TV, film and podcasting

Gain proficiency in the creation of digital content and the analysis of digital messages
Develop skills in visual data analytics and visual branding
Improve your skills in writing for SEO, web and social media channels
Demonstrate best practices in content creation for TV, film and podcasting

This online M.A. in Professional Communication – Digital Media prepares you for roles, such as:

Marketing Manager
Media and Communication Specialist
Social Media Influencer
SEO Writer
Communication Graphics Specialist
Visual Branding Consultant

Marketing Manager
Media and Communication Specialist
Social Media Influencer
SEO Writer
Communication Graphics Specialist
Visual Branding Consultant

Accreditation

The Dixie L. Leavitt School of Business is accredited by The Association to Advance Collegiate Schools of Business (AACSB International).

Also available online:

SUU offers a variety of online degree programs. Check out all of our online arts and communication programs.

Apply Now

Need more information?

Call 833-994-0043

Total Tuition: $13,500

Program Duration: As few as 12 months

Credit Hours: 36

Apply Now

Need more information?

Call 833-994-0043

Tuition

Invest in a quality online program that lets you pay as you go

SUU offers students the opportunity to earn their online degree with our affordable, pay-as-you-go tuition, which includes all fees.

Tuition Breakdown

Per Credit Hour: $375

Total Tuition: $13,500^*

Program	Per Credit Hour	Per Course	Per Program
M.A. in Professional Communication – Digital Media	$375	$1,125	$13,500

Financial Aid

Tuition Breakdown

Per Credit Hour: $375

Total Tuition: $13,500

Calendar

Chart your course with these key dates & deadlines

The M.A. in Professional Communication – Digital Media Emphasis is delivered in an online format ideal for working professionals, conveniently featuring multiple start dates each year. Choose the start date that's best for you.

Now Enrolling

Next Apply Date: 8/21/24

Next Class Start Date: 8/28/24

View full calendar +

Now Enrolling

Next Apply Date: 8/21/24

Next Class Start Date: 8/28/24

Need more information about our online programs?

Ready to take on the next steps toward earning your degree?

Apply Now

Admissions

Learn about our streamlined admission process

At SUU, we’ve streamlined the admission process to help you get started quickly and easily. Please read the requirements for the M.A. in Professional Communication – Digital Media Emphasis online program, including what additional materials you need and where you should send them.

Admission Requirements

Official transcript
Bachelor’s degree from an accredited institution*
No GRE required

*Applicants with a bachelor’s degree from an accredited institution with a cumulative undergraduate or graduate GPA of 2.70 or in the last 60 credit hours (whichever is higher) are qualified for the program. Applicants with a GPA below 2.70 are encouraged to apply and will be considered for admission on a case-by-basis considering factors such as relevant work experience.

Transcript

Please submit official transcript from the college/university in which a bachelor's, master's or doctoral degree from an accredited institution was obtained.

Applicants who have graduated from SUU do not need to submit a transcript
International transcripts must include a transcript evaluation from a third-party service such as SpanTran or WES showing that the degree is equivalent to a U.S. bachelor's degree

Official transcripts, test scores and other documents should be sent to:

Email address: [email protected]

Mailing address:

Admissions Office
Southern Utah University
PO Box 8008
Cedar City, Utah 84720

Courses

Look over the degree plan for your online digital media master’s in professional communication

The Master of Arts in Professional Communication with a Digital Media Emphasis online curriculum is comprised of 36 credit hours, including 15 credit hours of core courses, 9 credit hours of emphasis courses, 9 credit hours of elective courses and a 3 credit capstone course.

Expand All

Core Courses (15 credit hours)

Students will complete all five core courses listed below for a total of 15 credit hours.

COMM 6000: Communication and Professional Development

Duration: 7 Weeks weeks

Credit Hours: 3

Students learn to successfully navigate graduate education, engage in research and professional activities, and prepare portfolios and resumes/CVs. Targeted to student needs at various stages in the program. **MAPC students must take this course first if it is offered on their start date. If it is not offered at that time, students must take this course at its next offering.**

COMM 6010: Applied Communication Theory

Duration: 7 Weeks weeks

Credit Hours: 3

Using communication theory in real life. Introduction, research, and written articulation of both basic and advanced concepts of theories examining the role of applied and professional communication in human, organizational, social media, strategic, and mass media contexts.

COMM 6020: Qualitative Communication Research

Duration: 7 Weeks weeks

Credit Hours: 3

Students learn the fundamentals of various qualitative and rhetorical research methods, with their associated theoretical bases and specific applications. These methods include: 1) generic, metaphor, narrative, and Burkean criticism; 2) ethnography and participant observation; 3) semi-structured interviewing; and 4) grounded theory. Students have the opportunity to conduct and write up their own qualitative/rhetorical studies from the start (formulating research questions) to finish (interpreting the findings and drawing appropriate conclusions).

COMM 6030: Quantitative Communication Research

Duration: 7 Weeks weeks

Credit Hours: 3

Students will use relevant statistics to summarize data and explain certain human behaviors. Focus is on matching appropriate statistical tests to a given situation and providing relevant interpretations rather than on calculating the numbers. Using the IBM SPSS statistics program, students will apply their knowledge to modern-day research and practical problems related to communication professions.

COMM 6040: Professional Writing and Presentations

Duration: 7 Weeks weeks

Credit Hours: 3

Students will strengthen and enhance writing and presentation skills with careful attention to advanced language use required in various professional communication contexts. Students will create training sessions, press releases, digital resumes, website, social media, and marketing materials to help organizations manage their public face as well as learn how to establish and maintain their personal professional image in various contexts.

Emphasis Courses (9 credit hours)

Students must take COMM 6150 and COMM 6160, but will choose between COMM 6140 and COMM 6230.

COMM 6150: Visual Literacy and Application

Duration: 7 Weeks weeks

Credit Hours: 3

Students will explore an image's narrative on multiple levels (ironic, indexical, and symbolic meaning) and understand how our image comprehension and construction are inextricably linked to the visual languages of advertising and photojournalism. Using eye-tracking and VR technology, students will also learn how to measure attention to entire visual messages and intra-stimulus attention allocation to specific messages.

COMM 6160: Communication and Digital Culture

Duration: 7 Weeks weeks

Credit Hours: 3

Communication and Digital Culture interrogates the so-called “digital age” by paying analytical attention to the intersection of technology, culture, economics, and politics. We will trace both the social and technological history that has led to the current moment, from the beginning of the idea of ‘the digital’ to contemporary cultural practices surrounding social media. We will seek to define “digital” and “culture” individually and in combination. Our time will be spent critiquing various cultural texts, audiences, institutions, and technical systems as well as learning how to engage in the production of digital texts as practitioners. Course readings draw from a broad range of literature situated within media studies, philosophy of technology, visual communication, and critical-cultural studies.

COMM 6140: Pop Culture Messages

Duration: 7 Weeks weeks

Credit Hours: 3

Examines influential texts (e.g., YouTube, TV, Film, Advertisements, Music, and Gaming) that students consume daily. Focuses on the ways these discourses create identity and collective understanding. Explores message forms and their implications for critical thinking and consumption.

COMM 6230: Professional Social Media

Duration: 7 Weeks weeks

Credit Hours: 3

Examines the strategic use of major social media platforms. Topics include blogging, search engine optimization, content creation, storytelling, corporate messaging, and uses and development of visual content. Students will complete an integrated social media plan with objectives, strategies, and tactics with key performance indicators and measurement.

Elective Courses (9 credit hours)

Students will choose three elective courses from the list below to satisfy the required 9 credit hours of elective coursework.

COMM 6110: Mediated Communication in Relationships

Duration: 7 Weeks weeks

Credit Hours: 3

The study of interpersonal communication through technology-mediated contexts. This course will explore the adoption, usage, and management of new technologies people use to communicate and interact with each other, as well as examine how the different types of mediated communication technologies affect the communication process.

COMM 6210: Advertising and Public Relations Strategies

Duration: 7 Weeks weeks

Credit Hours: 3

Discusses advanced issues in advertising and public relations and how practitioners respond to and manage issues and events, with emphasis on recent research and theoretical developments, case studies, and experimental approaches.

COMM 6240: Current Issues in Communication

Duration: 7 Weeks weeks

Credit Hours: 3

Current issues in Communication Discussion of contemporary communication topics varying by semester. Repeatable with different topics up to 6 credits toward the master's degree. Course rotates topics between Organizational Communication, Political & Corporate Speechwriting, Health Communication, Public Image and & Maintenance Strategies and Digital Activism.

COMM 6250: Sports Communication

Duration: 7 Weeks weeks

Credit Hours: 3

The course provides an overview of the organizations involved in the sports communication field. Topics include sports media, sports governance, strategic sports communication, academic sports communication, sports compliance, sports journalism, team/league media relations, college sports information, TV/radio productions, marketing, and advertising.

COMM 6260: Strategic Brand Management

Duration: 7 Weeks weeks

Credit Hours: 3

The course focuses on how to build, measure, and manage brand equity--the commercial value that comes from consumer perception of a brand. It covers topics in the utilities of branding, steps/process of building brands, methods of measuring brand equity, and ways to leverage brand equity.

Capstone Course (3 credit hours)

Students will elect to complete either a thesis, a project or an internship during their selected capstone course for 3 credit hours.

Note: Students must meet with their capstone chair and discuss their proposed topic one semester in advance before adding a capstone course. Students will submit a capstone prospectus document in the session immediately preceding the semester in which they plan to complete their capstone. For more information regarding the capstone courses, please click here.

COMM 6900: Master's Capstone Thesis

Duration: 7 Weeks weeks

Credit Hours: 3

A capstone experience demonstrating the ability to complete a professional thesis in consultation with a graduate committee. Students conceive, research, and produce a thesis in a relevant area of communication.

COMM 6910: Master's Capstone Project

Duration: 7 Weeks weeks

Credit Hours: 3

A capstone experience demonstrating the ability to complete a professional internship or project working in consultation with a graduate committee. Students conceive, research, and produce an internship or project in a relevant area of communication.

Request more information

Submit the form below, and an enrollment specialist will contact you to answer your questions.

*All fields required.
Program of Interest*
First Name*
Last Name*
Email*
Phone*
ZIP Code*
How did you hear about us?*
Comments
This field is for validation purposes and should be left unchanged.

Or call 833-994-0043

Begin application process

Start your application today!

Apply Now

Or call 833-994-0043 833-994-0043

for help with any questions you may have.

Term	Start Date	Application Deadline	Document Deadline	Registration Deadline	Tuition Deadline	Last Class Day
Fall I	8/28/24	8/21/24	8/21/24	8/23/24	8/28/24	10/15/24
Fall II	10/16/24	10/9/24	10/9/24	10/11/24	10/16/24	12/3/24
Spring I	1/8/25	1/1/25	1/1/25	1/3/25	1/8/25	2/25/25